Deloitte.com

The external Deloitte Australia website. With almost 1M unique visitors per year, our site focuses on creating an engaging user experience.


  • Enhance your BU's digital presence
  • Enhance your campaign through customisation
  • Boost your content through SEO optimsation



Our Standard Templates

Blog

Blog

Blogging is a wonderful way to share a point of view, perspective or short opinion piece on a current topic or issue. From leaders, shapers and to disruptors, blogging is an open platform for anyone within the firm to share their expertise and ideas.


Length

500 - 800 words


Style

Topical content, industry news, trends and opinion pieces


Tone of voice

Inclusive language (our, we, you), clear and concise wording, insights and information, break it up (headlines), avoid jargon


Referencing

Refer to Deloitte Language and Style Guide


Capabilities

  • Supporting images
  • Static infographics
  • Videos (up to 45 secs)
  • Call to action/bar.


Stakeholder provide

  • Final QRM approved blog content
  • Blog image pack (provided by CoRe)
  • Author/s with existing Deloitte.com profile
  • Additional assets as seen in capabilities.


Considerations

Please note that we are continually reviewing blog content based on page performance and relevance i.e. page views, engagement and whether the content is evergreen or not.


SLAs

See appendix


Topic page

Topic Page

A collection of content structured around a single topic or theme, displayed on a single web page. It acts as a "mini" homepage for a Deloitte business unit or industry and should promote recent and relevant content.


Criteria

  • Must have a minimum of six pieces of content in the form of article pages and blogs
  • Must have a steady stream of content created for the topic
  • Content on the page must be no longer than the solutions bar on the side (a page can have max. 5 solutions)
  • Must be assigned a tag; when a user clicks on this tag, they will be sent to the topic page.


Considerations

Content will not be added unless requested in Wrike by stakeholder and/or marketing manager.


Capabilities

  • Videos
  • Blogs
  • Article pages
  • Media releases
  • Global webpages
  • Deloitte insights pages.


SLAs

See appendix


Article Page

Article Page

An article page summarises a subject and houses additional content in the form of a report, video or infographic.


Criteria

Evergreen content with 1 or more of the following:

  • Downloadable PDF (it is best practice to gate our reports and therefore will require an Eloqua registration and thank you page).
  • Video
  • Infographic.


Capabilities

  • Videos
  • CTA (for downloading a report)
  • Infographics (static)
  • Twitter feed
  • Static Image
  • Call-outs (big quotes).


To be provided by stakeholder

  • Banner and promo imagery
  • Final QRM approved content
  • Recommended content x2
  • Any additional assets (video/infographic, imagery).


SLA

See appendix


Solutions Page

Solutions Page

A solutions page promotes an offering, service or product that Deloitte provides.


Criteria

Must be an offering, service or product that Deloitte provides.


Capabilities

  • Videos
  • CTA (for downloading a report)
  • Infographics (static)
  • Twitter feed
  • Static Image
  • Call-outs (big quotes).


To be provided by stakeholder

  • Banner and promo imagery
  • Final QRM approved content
  • Recommended content x2
  • Any additional assets (video/infographic, imagery).


SLA

See appendix


Media Release Page

Media Release
A page highlighting an official announcement or award win.

Criteria

Must come from the Communications Team.


Length

Content dependent but ideally 500-800 words.


To be provided by stakeholder

  • Media contact (displayed on page)
  • Banner and promo image
  • Final QRM approved content
  • Any additional assets (video, infographics, imagery).


SLAs

See appendix